Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc.
After watching their marketing video I learned the pronunciation of Arelion is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
Telia was such a great name; way easier to remember and more phonetic than “Arelion”… we are moving backwards. Why are all high-tier ISPs always in the market for rebranding?
Phin
Hey Justin,
<sigh>
Since all other work is now complete in the world I should have plenty of time to update documentation, billing, labels, port names, route-maps, contact email addresses, etc.
After watching their marketing video I learned the pronunciation of Arelion is not R-Lion but is actually A-Ray-Lee-On but I may continue thinking of it as R-Lion because it is shorter and it just sounds cooler in my head.
I do appreciate the problems you have in updating the name, however
they didn't change this to spite you, they do not own the rights to
Telia name as a brand and had to change. I hope this brings you some
comfort in this difficult time.
Fun fact, Arelion is a slime covered corpse in WoW, and an existing
legal entity in a market twelve99 (which would have been a great name)
operates in.
They sound like one of the Twelve Colonies of Cobol now. They gonna build a Battlestar for the fleet?
As in any other company, the Marketing Department has to find some activity to prove their worth.
Owen
R-Lion, sounds like a grocery store.
Thanks for the heads-up that one of my 100g inet connection providers just changed. You beat my account rep to it.
-Aaron
I don’t think you realize just how much effort you have to put into finding a vaguely pronounceable .com domain in today’s world.
Marketing probably spent months asking the tech staff to do whois lookups for them until they found something vaguely marketable.
I’m sure we’ll eventually get back to AOL keyword searches and let anyone register any random TLD they want. Just email aaron@isawesome.
What? No .com?
Nope.
What’s your website?
Just type the keyword…er…domain ‘isawesome’ into your browser.
-A
I do want to point out that it isn’t a mindless name change like Xfinity, Spectrum, or Lumen. It’s because the company actually split off from Telia proper and thus, needed a new name.
And here I thought it was Telia getting back to its spambone roots
[routes?] with a nod to Aleron.