Well, I'm not surprised at all, being that Cisco also does this to Alcatel-Lucent:
http://www.youtube.com/watch?v=uX3zvjX3c5Q
I think Cisco is just running scared now. If they didn't charge so much for their products, they wouldn't have this problem. In addition, I think they also thought that they would be # 1 forever and that nobody could touch them, so they just stopped trying to stay ahead of the competition.