RE: Is anyone actually USING IP QoS?

While this thread is slowly drifting, I disagree with your assertion that so
much of the web traffic is cacheable (nlanr's caching effort, if I remember,
only got around 60% of requests hit in the cache, pooled over a large number
of clients. That probably should be the correct percentage of cacheable
content on the net).

Well, there is a big difference between being cacheable and being delivered
more than once to the same locale during some period of time (aka cache hit).
A lot of things are cacheable but never result in a cache hit simply because
these things are low-demand.

Actually, 60% hit rate is rather impressive; it is much better than you can
get if you restrict time window for content replication to few milliseconds.
(In multicasting world the equivalent of cache hit is a packet being duplicated).

If anything, the net is moving to be *more* dynamic.

Unlikely. The transport is becoming cheaper. Content production doesn't.
This means that the same content is likely to be viewed by a larger audience.

The problem is that web sites are putting unrealistic expires on images and
html files because they're being driven by ad revenues.

The big thing byte-wise are images. The ad agencies could do much better
(and annoy people much less) if they provided cacheable images (probably
embedded into non-cacheable HTML pages few dozens of bytes long, to
ensure accountability).

If they won't cooperate at some point the disparity between delivery speeds
of cached content (which does not stress source servers) and the centrally-served
ads will become large enough for people to start using ad filters (several
are already available) to get significant percieved performance improvements.

It is in the best interest of advertisers to make sure ads are delivered fast.

Of course, the caches may help by providing adequate reporting, when requested.

The only way caching is going to truly be viable in the next 5 years is
either by a commercial company stepping in and working with commercial
content providers (which is happening now), or webserver software vendors
work with content companies on truly embracing a hit reporting protocol.

So far the driving force behind cache deployment were ISPs. For them
caching represents significant savings and lets to improve perceived
quality of service by reducing content retrieval latency.

With more and more hi-bandwidth content, the edge web servers will run of
gas and will become the bottlenecks. (The current bottleneck is still in
the packet transport, which is going to be fixed with DWDM and massively
parallel routers).

In other words, the real effect of cacheing is not in bandwidth savings
(this is significant, but not really important) but in spreading popular
content, thus removing hot spots and increasing real network performance
(which is, btw, measured in user-visible latency, not in bandwidth).
The existing cacheing experiments show as much as 3x improvement in
median file retrieval times.

So basically, my assertion is that L4 caching on any protocol will not work
if the content provider is given any control of TTL and metrics.

Well, messing up caches is against the objective interests of the content
providers. They may be ignorant of that (some of them are... i talked once
with the chief technical guy of one of the largest internet advertisement
company), but they are going to be reminded about the realities when cacheing
becomes ubiquotus and the difference between cacheing-friendly and
cacheing-averse advertisers becomes apparent to a large audience.

And, anyway, advertisers are shifting to click-thru accounting from eyeball

The only
way web caching *really* works is when people get aggressive and ignore the
expire tags from a network administrator point of view, not a content

That's only because of lack of a useful reporting protocol. That is a technical
issue and can be fixed.

Further, the
more you rely on L4 implementations for caching, the more it seems you would
be open to broken implementations... Although that is a broad statement...

That is a valid statement. However, there are no fundamental problems.