- Download the entire Library of Congress in just over 1 second
- Stream every motion picture ever created in less than four minutes
If nothing else you gotta love the Cisco Marketing machine!
Brian
The article about this in the tech section on CNN
already has comments in it like "Oh, well Cisco
owns Linksys and I have a Linksys router so will
my ISP be updating me to the CRS-3 so I can
download at those speeds?" LOL
Is there anything in the CRS-3 that competitors are not shipping _today_?
If you look at some startups, they are doing 4-5 times as many Gbps per
slot,
and pre-release equipment is in use in some networks already.
The only "wow" here is "wow, why did cisco hype how far behind they are?"
It's called doing the "wall street dance". Their stock price jumped 3%
yesterday in anticipation of the "big" announcement. Hype is hype, and
people still remember the magic of the dotcom bubble. "ZOMG! They increased
the size of the tubez! BUY! BUY!"
>
>> The only "wow" here is "wow, why did cisco hype how far behind they
>> are?"
>
> Because in some organisations, the only vendor that matters is Cisco.
Then why bother hyping at all?
Anyone who needs even a significant fraction of 322 Tbps is not going to ignore competitors.
Lots of people who don't will use this as a reason to convince themselves that
Cisco is still miles ahead of the competition. After all, $COMPEDITOR isn't
hyping their 322 Tbp/s gear.
The only "wow" here is "wow, why did cisco hype how far behind they
are?"
Because in some organisations, the only vendor that matters is
Cisco.
Then why bother hyping at all?
Anyone who needs even a significant fraction of 322 Tbps is not going
to ignore competitors.
Come now. You know the answer to that. While technically true, by that
logic, Cisco should never perform any press releases.
First, this wasn't a press release, this was an event they were hyping for quite a while. Second, doing a press release is fine, but even the most aggressive companies have a modicum of truth in their releases.
If they said "look at our cool new router", one could overlook obvious marketing BS like comparing to the T640 instead of the T1600. But claiming to "revolutionize" the Internet while being afraid to compare yourself to your chief competitor's flagship product is just pathetic.
It's called doing the "wall street dance". Their stock price jumped 3%
yesterday in anticipation of the "big" announcement. Hype is hype, and
people still remember the magic of the dotcom bubble. "ZOMG! They increased
the size of the tubez! BUY! BUY!"
[full disclosure: I own stock in Cisco]
Tom Walsh
Express Web Systems, Inc.
Actually it is called "defining a market". Cisco is doing for the
small innovative companies something they could not do for themselves.
Want to bet the "Wall St. Industry Experts" discover the "play"
waiting to happen in some of these companies next and some money comes
their way?
Again, that may be true but I think you give marketing in general more
credit for credibility than actually exists. Pathetic or not, it
happens and some people don't actually see it for the blatant undertruth
that it is... especially those who have been blinded by the Cisco
"light". We in this industry often forget that not everyone looks for
dotted T's and crossed I's when it comes to detail. For whatever
reason, most people don't directly challenge the spindoctors.
Actually it is called "defining a market". Cisco is doing for the
small innovative companies something they could not do for themselves.
Want to bet the "Wall St. Industry Experts" discover the "play"
waiting to happen in some of these companies next and some money comes
their way?
The 'wow' factor in this is news might be that these new linecards are nonblocking and will eventually support the final standard without hardware changes.
