Peter Galbavy wrote:
Today's Financial Times in the UK carried a mutli-page (1/3rd or so of
each broadsheet page) series of ads for this platform.
Ergh, the worst fluffy "now you can do this" marketing I have seen in
quite a while. When will they learn that "bigger, faster, harder" is
difficult to PR...
Peter
Given the performance of this box isn't it a bit silly to mass market
advertise it? At a guess there are only a few dozen companies worldwide
that might need such a machine- so why not go direct to them? Or is this a
case of 'brand awareness'? Is it really that important that the population
at large thinks that Cisco gear is at the core of the Internet? Are
end-users supposed to call their ISP and demand they use Cisco 'cause they
saw a commercial for them? Just curious... I like their gear, just not
their marketing.
Jeff
No, this for their stockholders/investors. This type of advertising is
strictly for Wall Street, not for engineers.
Herman
Williams, Jeff wrote:
Given the performance of this box isn't it a bit silly to mass market
advertise it? At a guess there are only a few dozen companies worldwide
that might need such a machine- so why not go direct to them? Or is this a
case of 'brand awareness'? Is it really that important that the population
at large thinks that Cisco gear is at the core of the Internet? Are
end-users supposed to call their ISP and demand they use Cisco 'cause they
saw a commercial for them? Just curious... I like their gear, just not
their marketing.
Boeing and Airbus run advertisements for their planes. And hardly any of the readers are actively considering purchasing either A380 or 777.
(to put this on operational context, anyone for land speed record with an A380 fully loaded with 300G hard drives?)
Or how about the Newport News ad for an aircraft carrier?
Pete
Because the suits (atleast the ones here) wont buy anything, unless they
have seen an ad for it on cnn that promises it will tie thier socks for
them.