Okay, they are lying here.
That's a bit strong. If you had looked at the Paxfire website
it doesn't take long to realize they are completely clueless.
They are an Internet traffic broker but the traffic that they
deal in is web page views which illustrates a certain level
of technical cluelessness. But then when you read their "about"
pages and see the long lists of trivial accomplishments of the
principals in the company, you have to wonder about their
business acumen as well.
Let's face it, these guys just don't really understand what
they are doing.