Hotmail and player.play.it

I just ran into this problem about two or so weeks ago hoping it would go away.
I am denying 'player.play.it' [currently resolving to 67.148.71.9,
67.148.71.11] on my Juniper firewall.

However I get denied navigating to 'hotmail.com' [policy says it is
67.148.71.11 causing the trouble]

I don't see any player.play.it references in the html or anything
(including the live.com sites unless I am missing something). Any
hotmail admins fix this or something or maybe I am missing something
else.

mpetach@netops2:~> whois -h whois.arin.net 67.148.71.9
Qwest Communications Company, LLC QWEST-INET-19 (NET-67-144-0-0-1)
                                  67.144.0.0 - 67.148.255.255
AKAMAI TECHNOLOGIES INC Q1111-67-148-71-0 (NET-67-148-71-0-1)
                                  67.148.71.0 - 67.148.71.255

# ARIN WHOIS database, last updated 2010-03-25 20:00
# Enter ? for additional hints on searching ARIN's WHOIS database.

Yes, I figured; I was 'scared' to do a whois and I appreciate the
confirmations. I am just using the basic built-in Juniper object for
domain
deny/reject policy because that is all this shop has. It's not the
first time, but I was hoping for another answer instead of SOL