According to Sean Doran:
Someone suggested to me that it's because so much money has
been spent on developing the technology that it HAS to be
used in order to recover the investment.
Doesn't the fact that they recover the investment mean that enough
people wanted the product and were willing to pay for it?
Nah, rather that they woudln't get a choice or would not know
better. ATM is like a pyramid craze.
PS Can you say that loss writeoff is a way to recover investment?
I've certainly seen some clever accounting going on