[newsletter@news.internetwk.com: InternetWeek Newsletter - March 24, 1999]

Oh christ.

It's getting worse. You thought "get your .net and .org here" was bad?
Read this moron's approach to good network engineering.

-----Forwarded message from Internetwk Newsletter <newsletter@news.internetwk.com>-----

[ ... ]

Column: Choose Domain Names For Global Business

Domain names, as we all know, are the new real estate of the
information economy. Your company's domain name and trademarks play a
critical role in building brand equity and increasing e-business.

Domain-name registration has grown exponentially: By the end of last
year, Network Solutions Inc. had registered 3.4 million domain names.
On March 9, it passed 4 million with the registration of
riedelglass.com. With more than 80 billion possible permutations, there
are plenty of domain names left for everyone. Nevertheless, thinking
globally in your selection of domain names and trademarks can keep your
business on top.

At a minimum, get the prospective domain name registered in all the
countries in which you wish to do business. Globally, there are 191
countries that accept country-code domain registrations (also called
International Web Addresses) and each has different registration
requirements. In at least 80 country-code registries, there are no
rules about who can register--it's first come, first served.

If you want to protect your brand or company name from infringement or
customer confusion worldwide, Network Solutions has a service called
idNames (www.idnames.com) that can register a domain name associated
with a company's product, brand or name with 80 of these countries at
once. If you have one .com address that handles global traffic, you can
have the country-specific domain names redirected to the
.com site.

If the name is critically important, such as a new firm name
after a merger, be sure to register as many permutations as
possible even before you know the final name and definitely
before the news of the merger reaches the speculators. One
company registered more than 70 domain names and still had
some permutations taken by speculators. -- Nick Evans

Evans is technical director of PricewaterhouseCoopers'
national Internet practice. He can be reached at
nick.evans@us.pwcglobal.com.