new.net: yet another dns namespace overlay play

I wish more people would understand that just because
no one has implemented their idea before doesn't mean
that it wasn't thought of, then discarded as a bad idea.

Then again, that sort of humility is probably not
prevalent at a company named "IdeaLab!"

http://news.cnet.com/news/0-1007-200-5046211.html?tag=lh