FCC Foreign SPonsorship Identification Rules Go Into Effect

The Federal Communications Commission today announced a March 15, 2022 compliance date of sponsorship identification requirements that
will now require broadcasters to disclose when foreign governments or their representatives lease time on their airwaves. This action was adopted unanimously by the FCC in April 2021 and increases transparency, ensuring audiences are aware when a foreign government, or its
representatives, uses the airwaves to persuade the American public. These rules are effective immediately for new leasing agreements and will need to be implemented within 6 months from the Federal Register publication date for existing agreements.