_|_()_|_ A N N O U C E M E N T
For immediate release: Contact: firstname.lastname@example.org
Monday, March 20, 1995 Subject of 'info' for details
Direct questions to Vinn K. Beigh
The First Bank of Internet, FBOI, is announcing the initiation of
transaction processing services for Internet electronic commerce.
Purchases over the Internet can now be made without exposing personal
credit card information. Vendors can now sell products on the Internet
without the restrictions imposed by credit card use.
Other Internet purchase procedures require personal credit card information.
Those proceedings will be monitored by thousands of people all over
the world. Some will attempt to either decode the credit card information
or impersonate the customer in future transactions.
The alternative to personal credit cards for electronic commerce is
based on an FBOI procured Visa (tm) Automated Teller Machine (ATM) card.
The card is prepaid, PIN protected, replaceable, disposable, and good
at over 200,000 Visa/PLUS (tm) ATMs in 83 countries.
The safety of FBOI is ensured because access to ATM funds without
possession of both the ATM card and the Personal Identification Number
(PIN) is not possible. ATM cards are also better than credit cards because
their purchase does not require the personal, financial, and employment
background of the consumer.
The Visa ATM card is not a credit card. It is cash. The ATM card
will be used as a checking account. Using an ATM card allows consumers
to set aside dedicated funds for Internet data purchases. It provides
a safe, secure way to transfer cash from consumers to producers. In
addition, consumers can reclaim their funds at any time using an ATM.
A check/invoice procedure is used that consumers will find familiar.
The consumer first places an order with a vendor. The consumer then
sends to the vendor or FBOI an e-mail 'check' for the purchase of the
program/file/data product. The vendor sends FBOI an e-mail 'invoice'.
FBOI will reconcile the transaction and send e-mail transaction receipts
to both the vendor and customer. Cash will be taken from the customer
ATM account and credited to the vendor for later payment. FBOI charges
a 5% vendor commission per transaction.
Producers of software, information collections, newsletters, graphics,
and other data products can use FBOI services for the sale of their
products. These vendors can sell their products for prices that would
be too low for credit card transactions. Subscription services that
charge an up-front fee for one time access to data depositories and
services also can participate.
Vendors will benefit from a very large consumer base because this
global solution works just as well outside the U.S. as within the U.S..
The Visa ATM network is worldwide. Consumers will benefit from a very
large vendor base because software produced in non-North American
countries can be offered for sale much easier than now.
The worldwide producers on the Internet can use FBOI services without the
expense of owning or renting a dedicated Internet server or a World-Wide
Web site. E-mail is the cheapest and simplest of all Internet services.
Large Internet commercial services will soon be starting that provide only
for the on-line purchase of catalog products. It will not be possible
for the individual producer to sell a data product using those services.
Those services will collect the consumers credit card information in
advance because of Internet security problems.
FBOI transmits no sensitive information over the Internet and prevents
forgery and impersonation by using Pretty Good Privacy, PGP (tm),
software for all transactions. This freeware provides excellent
authentication and anti-alteration security.
In addition to the unsecured nature of the Internet, consumers should be
hesitant giving out their credit card information to vendors of unknown
credibility. Tracking is much harder on the Internet than magazine
direct marketing. Also, it is not the same as mail order merchandise
since U.S. Postal Service and Federal Trade Commission mail order laws
do not apply to the Internet.
For high volume, low cost, transactions directly between producers and
consumers on the Internet contact FBOI.
Further information can be obtained from The First Bank of Internet
by sending an e-mail message with the subject "info" to <email@example.com>.
Visa is a trademark of Visa International Service Association.
PLUS is a trademark of Plus System, Inc.
PGP and Pretty Good Privacy are trademarks of Philip Zimmermann.
The First Bank of Internet (tm) is not a lending institution.
The First Bank of Internet (tm) is not a chartered.